Operations Management

Course Modules

Designing best practices for existing product lines. Determining product portfolio strategy for existing product lines. Determining the objectives of product portfolio. Designing, building and supporting a new product portfolio Identifying opportunities and risks for new products Prioritizing products that are higher value Optimising resource allocation for all product

Course Modules

Formulating content marketing strategy. Identifying influencers. Engaging influences. Measuring influencer marketing. Conducting influencer campaigns.

Course Modules

Understanding the social media landscape and the platforms. Understanding the social media audience. Engagement & nurturing marketing strategies. Social and email marketing. Content development, advertising and social integrated marketing channels. Graphic design tools and techniques Creating engaging stories for social media tools using gradients Including animation in stories

Course Modules

IMC planning process. Advertisement design and management. Designing the marketing communications mix Distribution channel planning and management Landscape and evolution of distribution channels Designing an integrated marketing communication system

Course Modules

Strategies for product positioning. Criteria and models of segmentation. Value proposition and differentiation. Formulating marketing strategies and understanding market trends.

Course Modules

What makes a great new product. Understanding customer requirements and knowledge. Identifying the voice of the customer. Design thinking and mapping. customer journey. Idea generation. Concept testing. Test marketing processes. Estimating the size of the market.

Course Modules

Formulating digital strategy and exploring business opportuniteis. Planning digital channel and eCommerce strategy. Digital leadership and digital strategy execution. Drafting digital content and creative strategy. Setting goals and preparing the digital assets. Strategies to attract and engage customers with digital marketing. Understand and apply search engine optimization. How to display advertisements.

Course Modules

Determining willingness to pay. Developing the demand curve and pricing. Price discrimination. Understanding the pricing psychology. Assessing the cost and economics in pricing strategies. Assessing customer value in pricing strategies. Pricing strategy in practice.